Full-Stack Digital Professional · Dubai, UAE

Laubeau Jac Lawrance

Bridging technology, design & marketing to build digital experiences that grow brands — from high-traffic publishers to DOOH campaigns across the MENA region. 10+ years in the UAE.

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Years experience
UAE & MENA region

Marketing UI/UX Web DOOH

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Supercar Blondie ✦ SBX Cars ✦ Focus Media MEA ✦ Saniservice LLC ✦ House of Treasures ✦ Atlas Aerospace ✦ Tranetech UAE ✦ Al Kilani Group ✦ Emisate Realty ✦ Flight Hub Academy ✦ Supercar Blondie ✦ SBX Cars ✦ Focus Media MEA ✦ Saniservice LLC ✦ House of Treasures ✦ Atlas Aerospace ✦ Tranetech UAE ✦ Al Kilani Group ✦ Emisate Realty ✦ Flight Hub Academy ✦

01About Me

The person
behind the pixels

"I started writing code. Then I taught myself design. Then I crossed into marketing.

People kept asking — 'what exactly are you?'

My answer: Full-Stack Digital Professional."

My most defining project was building and scaling supercarblondie.com — one of the world's most recognised automotive media publishers. 30+ editors, millions of monthly readers across the US and UK. I owned everything: infrastructure, SEO, UI/UX, programmatic ads, newsletters.

Before that, I spent 4+ years at Tranetech building full-stack software products, designing mobile apps, and running digital campaigns for 14+ clients across Abu Dhabi and the UAE. My roots are in engineering — and that's what makes my marketing different. I can build what I strategise.

Today I'm at Focus Media MEA driving brand campaigns across the UAE's largest elevator-based DOOH network. I'm actively looking for a senior marketing or digital strategy role in MENA where I can lead, own, and deliver real outcomes.

Years across software, UI/UX, web & marketing

Live websites designed, built & managed

Editors on Supercar Blondie's publisher platform

Brand clients across MENA & GCC

02Experience

Where I've
done the work

Aug 2025 — Present

Dubai, UAE

Marketing Officer

Focus Media Middle East & Africa

Driving integrated marketing campaigns for regional and international brands across a premium elevator-based DOOH network. Supporting brand strategy, campaign execution, creative production, and performance reporting across MENA.

DOOHCampaign StrategyBrand MarketingUI/UXPerformance Reporting

Dec 2021 — Aug 2025

Dubai, UAE

Webmaster & Creative Designer

SB Media Group — Supercar Blondie & SBX Cars

Built and scaled supercarblondie.com — a globally top-ranked automotive media publisher with 30+ editors and millions of monthly readers. Full ownership of WordPress/WP Engine/AWS infrastructure, programmatic ad revenue, SEO, newsletter systems, and UI/UX. Led creative for SBX Cars' digital and auction platforms.

WordPressAWSSEOProgrammatic AdsUI/UXWP Engine

May 2020 — Dec 2021

Dubai, UAE

Webmaster & Graphic Designer

Saniservice LLC

End-to-end management of corporate website and e-commerce platform. SEO audits, landing page development, social media campaigns, branding design, photography and videography for all marketing materials.

Web ManagementE-CommerceSocial MediaGraphic Design

Apr 2016 — May 2020

Abu Dhabi, UAE

Software Engineer · UI/UX · Web Developer

Tranetech Software Solutions

Full-stack web development, mobile and desktop UI/UX design (Electron/NodeJS), digital marketing campaigns, and brand identity work for 14+ clients across the UAE. Built the Equal Billing, HRMS, and Property Management software suite from the ground up.

Full-Stack DevUI/UXNodeJSMeta AdsGoogle AdsMySQL

03Work Gallery

Selected
projects

🌐

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Web Design · Publisher Platform

Supercar Blondie

SB Media Group · supercarblondie.com

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UI/UX · Mobile App

Hidd Al Saadiyat Property App

Tranetech · Abu Dhabi

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Web Design

SBX Cars — Auction Platform

SB Media Group · sbxcars.com

✈️

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Web Design

Flight Hub Academy

Drone Training · Dubai

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Brand Identity

House of Treasures Branding

Corporate Identity System

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Web Design

House of Treasures

Interior Design · Dubai

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Web Design

Emisate Realty

Real Estate · Abu Dhabi

🛩️

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Web Design

Atlas Aerospace Solutions

Aerospace · Abu Dhabi, UAE

📣

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Social Media

Saniservice — Campaign System

100+ posts · Instagram & Facebook

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Social Media

SaniAllergy Brand

Health & Allergy Sub-brand

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UI/UX · Desktop App

Equal Billing Suite

Electron · NodeJS · Tranetech

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Social Media

Tranetech B2B Campaigns

LinkedIn · Instagram · Facebook

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Print Media

Guide to Disinfection

Saniservice LLC · Corporate Brochure

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Print & Collateral

Equal ERP Flyer System

Tranetech Software Solutions

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Branding

NMMC Manpower Brochure

Corporate Identity · Qatar & UAE

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04Case Studies

The thinking
behind the work

Deep dives into strategy, execution, and results. More case studies being written — check back soon.

🌐

Live Project

Web Strategy · Publisher Platform · SEO

Scaling a Global Automotive Media Publisher

Supercar Blondie — SB Media Group

Built and scaled supercarblondie.com — architecting WordPress on AWS/WP Engine for 30+ editors, integrating programmatic advertising, coordinating SEO vendors, and continuously improving UI/UX to reach millions across the US and UK.

30+

Editors managed

3M+

Monthly pageviews

4yr

Platform ownership

Visit Site

🧹

Completed

Social Media · Branding · Web Management

Complete Digital Presence for a UAE Disinfection Brand

Saniservice LLC — Dubai, UAE

Managed Saniservice's entire digital ecosystem — website, e-commerce, Instagram/Facebook campaigns, all branding, photography, videography, and print across multiple sub-brands including SaniAllergy.

100+

Social posts

Sub-brands

Full write-up coming soon

💻

Completed

UI/UX Design · Full-Stack Development

Equal Software Suite — From Wireframe to Product

Tranetech Software Solutions — Abu Dhabi

Designed and developed the complete Equal suite — Billing desktop app (Electron/NodeJS/MySQL), HRMS, and Property Management Solution. Led UI/UX from wireframe to delivery and built the full database architecture.

Software products

Full

Stack ownership

Full write-up coming soon

📺

In Progress

DOOH · Campaign Strategy · MENA

Focus Media MEA — DOOH Brand Campaigns

Focus Media Middle East & Africa

A deep-dive into how integrated DOOH campaigns are planned, executed, and measured across the Focus Media elevator network in the UAE — covering strategy, creative, audience targeting, and performance measurement.

UAE

Primary market

MENA

Regional scope

Case study in progress

Your next case study goes here

05Clients & Brands

Brands I've had
the privilege to serve

Supercar Blondie

SBX Cars

SB Media Group

Focus Media MEA

Saniservice LLC

House of Treasures

Atlas Aerospace

Emisate Realty

Al Kilani Group

Flight Hub Academy

Tranetech UAE

Carlisle

Compucom Tech

Ash Tree Clinic

Wulfenite Creations

+ More

06Skills & Tools

Tools of
the trade

"I don't just use one playbook.

I move between strategy, design, and code — and that's what makes the work actually work."

Digital Marketing

Campaign Strategy & PlanningDOOH AdvertisingSEO & Content StrategyEmail MarketingBrand StorytellingPerformance Reporting

Design & UX

UI/UX Design (Web & Mobile)Figma · InVisionAdobe Photoshop & IllustratorPremiere Pro & DaVinci ResolveBrand Identity DesignPhotography & Videography

Web & Development

WordPress · Shopify · WebflowHTML · CSS · JavaScript · PHPAWS · WP EngineNodeJS · ElectronElementor · Divi · FramerMySQL · Databases

Paid Media & Analytics

Google Ads & SearchMeta Ads · Facebook & InstagramTikTok & Snapchat AdsGoogle Analytics 4Programmatic AdvertisingGoogle AdSense

Platforms & No-Code

Webflow & FramerHeadless CMSGoogle Search ConsoleNotionDora & Relume

Soft Skills

Cross-functional LeadershipStakeholder ManagementStrategic PlanningProject CoordinationClient Communication

07Latest Thinking

What I'm writing
about on LinkedIn

All Posts ↗

🧠 DOOH

What DOOH Advertising Actually Is — And Why It's Growing Fast

Most people think DOOH is just a digital billboard. At Focus Media MEA, our screens live inside elevators — captive audience, no scroll button.

March 2026

🚀 Career

I Started as a Software Engineer. Here's How I Became a Marketer.

I started writing code. Then taught myself UI/UX. Then crossed into marketing. People kept asking: "what are you?" Full-Stack Digital Professional.

March 2026

🌍 MENA

What Brands Still Get Wrong About Marketing in the MENA Region

They bring global campaigns and paste them into MENA. Understanding this market isn't translation — it's cultural fluency built in from day one.

March 2026

🎨 UX

5 UX Mistakes I See on UAE Corporate Websites Every Week

No clear CTA above the fold. Mobile as afterthought. Contact buried three clicks deep. Good UX removes friction from every touchpoint.

March 2026

🤖 AI

AI Won't Replace Marketers — But AI-Powered Ones Will Replace Those Who Don't

After using AI tools daily, here's what I've learned: they can't replace judgment. AI makes fast work. Human expertise makes work that's right.

March 2026

🌍 Dubai

Dubai's Ad Tech Scene Is Underrated — And the Window Is Still Open

People talk London, New York, Singapore for ad tech. They're sleeping on Dubai. The UAE's media market is young, fast, and not yet crowded.

March 2026

08Get in Touch

Let's build something
worth remembering

"Whether you're hiring, collaborating, or just curious — I'd love to hear from you."

I'm based in Dubai and open to senior marketing, digital strategy, and brand leadership roles across the MENA region. Also available for consulting and freelance digital projects.

Location

Dubai, UAE · UAE Resident Visa